Everything Inbetween: Range Plan

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Fashion and Faith: New T- Shirt Range

This is my T-Shirt range named: Crucified Superstar. I have combined the subjects of Christianity and Gay Culture- two subjects that haven't exactly got along in the past few centuries. This T-Shirt range is trying to voice the opinion I like to believe Jesus would have on Homosexuality if he was alive today, as his completely open self, with the pinch of humour I hope he would have.

I have chosen 6 images of Jesus Christ and altered them on Photoshop to depict him as a gay Icon. I have also used Gay slang such as "Werk It" which basically means do your thing and "She loves it" which is a term of endearment that could come from anyone, as she could mean you, me, her, him or it. In most of the T-Shirts you will find Jesus wearing rather outlandish makeup. This is a reference to the Drag Queens in gay culture. Usually if you go to any gay club, district or Pride festival, there will be Drag Queens galore, think of them as the fairies of Gay Land. In one T-shirt I have a translucent photograph a man kissing another man's forehead, wether these men are in love or are simply heterosexual friends I do not know, I chose the photograph because it demonstrates some sort of "love" between two men. I put a picture of Jesus being crucified in the background because overall, I wanted to convey the message of thousands of men being crucified for whom they choose to love. I have also made use of the iconic Rainbow Flag, used as a flag for LGBT's across the world. The Rainbow Flags are often displayed in gay districts, gay festivals, gay protests and online to raise LGBT awareness. In two T-Shirts I have specifically placed Rainbow Halo's around Jesus' head as a statement of how I believe he would feel about homosexuality if he were alive today.

The T-Shirt range is mostly for people who want to convey the same message as myself.

The age of my target audience would vary widely from around 14 to 60's, as there are people of all ages who would like to wear these t-shirts as a statement, if you go to gay pride marches there is always a wide variety of people. There is no specific gender for my target audience as a lot of my target audience probably won't specify with a specific gender. I'd say my target audience could be anyone who wants to raise awareness for the LGBT community in a cool and fresh way.

Fashion and Faith: T-Shirt Range Plan

This is my first T-shirt range I have named it: Crucified Superstar. I edited iconic images of Christianity to make them look more pop and fashionable.

My target audience is for people aged around 14 to late 20's, because my range could be seen as quite controversial and young people like to be controversial. My target audience will be stylish and trendy as Religious clothing is trending at the moment as seen on runways such as Givenchy and Dolce and Gabbanna. My target audience could be more specifically menswear as similar T-shirts from Givenchy and Topman are mostly wore by men, however my T-shirts are unisex and still available to women.

I have used multiple filter galleries and cutting tools to create these t-shirts. I have also changed, color hue, saturation, contrast and lighting.

Fashion and Faith: Mood Boards

Christianity and Homosexuality

The theme for this moodboard is the relationship between Christianity and Homosexuality. I wanted to convey the hateful views on homosexuality holded by some Christians. Homosexuals have been persecuted for many years because of Christian beliefs that Homosexuality is wrong. The colour scheme I have used is quite pale and blue, I did this to create a cold feel. All the sources are secondary that I have gathered from the internet. I have used two pieces from the art duo; Gilbert and George. I chose to use their work as I know they are a gay couple who often publically speak about the corruptness of christianity. I used photoshop to create the mood board. I am happy with how my mood board demonstrates a certain darkness to the relationship between christianity and homosexuality, however I wish I could have the cut the signs out more precisely.
 

 

Ancient Egyptian

 

The theme of my mood board is Ancient Egyptian. I wanted to gather the some of the most recognisable of things from this era to inspire me. The background is heiroglyphics; which is what the egyptians wrote in. Their is a picture of Cleopatra; the last pharaoh of Ancient Egypt, a picture of Tutankhamun, four images of Canopic jars; which were used to hold the mummies organs, an image of a mummified baby, Anubis; god of the underworld, the sphinx, and the eye of horus on a pyramid. I also included a look from the Christian Dior Haute Couture 2004 show as it was heavily influenced by Ancient Egypt. My colour scheme is mostly nudes and golds with a hint of blue, because this is a recognisable Egyptial colour scheme. I used photoshop and the interent to gather and alter these secondary sourcwa. I like this mood board because I feel like it has a lot on it without looking too cluttered.

Fashion and Faith: Gilbert and George

                   Gilbert and George

Gilbert Prousche and George Passmore are two artists, known together as "Gilbert and George". Gilbert was born in Italy and studied art before moving to England. George was born and raised in Plymouth in the UK by his poor single mother. They both met at Saint Martin's school of Art where it was "love at first sight."

Gilbert and George are known for being rather anti-religious; “When we walk to dinner, we pass churches that also have opinions, like the one that says, The bloody death of Jesus was for you. That's quite aggressive, no? Or the worst one, the really horrible one, is ‘I am the way.’ That's horrific, isn' it? Just one person is the only way in life? It's like Hitler.” said George

 

 

 

 

 

 

 

 

 

Some of their work often looks like a stained glass window, such as this piece which was infact made of glass. Not only is it considered blasphemous to put ones self on a stained glass window, but they have also referenced hinduism with the font of the blue writing and the pair of hands at the bottom.

“It’s all religion in the end – that’s the big problem. Inventing evil and sin, and limbo, and hell and purgatory… just to terrorise us forever. Mortal sin? Living with sin? Extraordinary stuff. We don’t believe you have to be religious to behave yourself. We have to sort out a system for ourselves, because religion is something untouchable – a god that invented god to terrorise you.” protests Gilbert

Fashion and Faith: Riccardo Tisci

Riccardo Tisci was born in Taranto, Italy and graduated from Central Saint Martins before becoming creative director of Givenchy. Riccardo is a very religious man and said about his A/W 2011 menswear collection:  ”Religion is a big part of my DNA and this collection was about my Catholic(ism) and every other religion in a way.”

Riccardo Tisci designed this Givenchy menswear Spring/Summer 2013 collection around "the confessions of a young Catholic boy." There were round black and white collars like that of a priest and bomber jackets with images of Madonna and Child. 

Riccardo Tisci is known for being inspired by religion for alot of his work and this is displayed thouroughly in his religious themed issue of visionaire.



“Today, so much fashion, and art and music, involves pleasing the client. So I said right from the beginning that, even though I am at Givenchy, I didn’t want any [fashion] credits in the magazine. The contributors could use vintage clothing, they could use a single piece of fabric, they could do what they wanted. And there are a lot of nudes. In religious painting and sculpture there are a lot of nudes, too – Christ is portrayed nude, angels are portrayed nude. We were all born naked.”