This is my T-Shirt range named: Crucified Superstar. I have combined the subjects of Christianity and Gay Culture- two subjects that haven't exactly got along in the past few centuries. This T-Shirt range is trying to voice the opinion I like to believe Jesus would have on Homosexuality if he was alive today, as his completely open self, with the pinch of humour I hope he would have.
I have chosen 6 images of Jesus Christ and altered them on Photoshop to depict him as a gay Icon. I have also used Gay slang such as "Werk It" which basically means do your thing and "She loves it" which is a term of endearment that could come from anyone, as she could mean you, me, her, him or it. In most of the T-Shirts you will find Jesus wearing rather outlandish makeup. This is a reference to the Drag Queens in gay culture. Usually if you go to any gay club, district or Pride festival, there will be Drag Queens galore, think of them as the fairies of Gay Land. In one T-shirt I have a translucent photograph a man kissing another man's forehead, wether these men are in love or are simply heterosexual friends I do not know, I chose the photograph because it demonstrates some sort of "love" between two men. I put a picture of Jesus being crucified in the background because overall, I wanted to convey the message of thousands of men being crucified for whom they choose to love. I have also made use of the iconic Rainbow Flag, used as a flag for LGBT's across the world. The Rainbow Flags are often displayed in gay districts, gay festivals, gay protests and online to raise LGBT awareness. In two T-Shirts I have specifically placed Rainbow Halo's around Jesus' head as a statement of how I believe he would feel about homosexuality if he were alive today.
The T-Shirt range is mostly for people who want to convey the same message as myself.
The age of my target audience would vary widely from around 14 to 60's, as there are people of all ages who would like to wear these t-shirts as a statement, if you go to gay pride marches there is always a wide variety of people. There is no specific gender for my target audience as a lot of my target audience probably won't specify with a specific gender. I'd say my target audience could be anyone who wants to raise awareness for the LGBT community in a cool and fresh way.
